DIEM-GP is a Macedonian company that produces sweet delights, marmalades and other types of jam and preserves, exclusively made according to a Macedonian recipe. The whole idea of the concept of this design is highlighting the taste and beauty of Macedonian cuisine through this product. It is about the design of a package of jam/marmalade made of: strawberries, cherries and apricots. Macedonian embroidery is in the centre of attention, as well as the interesting facts about Macedonia ranging from 1 to 9, divided into 3 on each box, that is, to read them all, you will have to buy them all. Therefore, this concept is in the form of collectible packaging.

Above all, this concept is excellent for the promotion of the country, the company and the values of the Macedonian society. For these reasons, the original purpose of these packages is their sale at Macedonian airports and souvenir shops. They can be bought as a souvenir, but also as a gift. The main goal that I want to achieve with this design is, when someone buys it and holds it in their hands, they will not need to think twice and will know that it is about Macedonia. The packaging will be made of 100% recycled paper and plastic, which increases its value, but also shows that the company is socially responsible, that is, it cares about nature.